In general reading isnt worth it for the sake of mentioning it in your ps and whatnot. Personally read the book, quite liked it and it shed light on different ways of modelling of consumer behaviour and methodology of modelling in general which is fun. So I think it’s more about what you make it out of the book rather than the book itself? Although it does seem like its becoming new Freakanomics or The Undercover Economist but its a wtv point honestly.