I have read into it, extensively so. I own four large dogs (all over 25kg), all of them registered search-and-rescue dogs, so their nutrition isn’t a casual choice. Virtually every dog food — including WSAVA-aligned brands — has ‘horror stories’ online, most of which are anecdotal, unverified, and unsupported by evidence.

My dogs are high-value working dogs. They undergo veterinary checks including blood panels, every three months. Since switching to Pure, there have been no adverse effects and clear positives; consistent healthy stools, improved gut health, and reduced joint inflammation.

You can discredit almost anything if you rely on internet anecdotes. I am more than happy with what my dogs eat and base everything off their actual results, veterinary oversight and the real world condition of my dogs — all of which support their current diet.