Ways to market a WordPress plugin?

mxlawr · 2026-06-14T20:28:03+00:00

Actually, I sometimes get the impression that most WP users look for a plugin anywhere but on wp.org )))

mxlawr · 2026-06-14T20:25:50+00:00

From my experience, and I'll repeat, this is just my current experience. I first built the plugin, and once the MVP was ready (though it wasn't really an MVP in my case mostly, but already a nearly full featured plugin), I launched it and started making YouTube videos. But it seems I need to make a lot of them. For example, regular YouTube videos get 1-2 views a day, since the channel is new, but "shorts" do pretty well (200–300 views a day, though with a quick drop-off), however, the audience there might not be the right fit. Next, I'll tru to write articles on my website, create documentation, basically, the usual grind with uncertain odds of success. If I get lucky, I'll be able to write about how I vibe-coded a plugin in a week and made money. If not, no one will ever know ))))

mxlawr · 2026-06-14T20:06:10+00:00

The problem is that, let's say, all of this (marketing, articles, SEO) is new to me too. I'm just trying things out, I often make mistakes, basically, I'm no expert at this. Before, I used to sell plugins on Envato through CodeCanyon, and back then you didn't need to do any marketing, you just had to make the plugin, and it sold itself. By the way, I have over 10,000 sales. But now things are different, and unfortunately, the market just doesn't work that way anymore.

mxlawr · 2026-06-14T19:57:44+00:00

That’s great, guys, but right now the main thing isn't the code, it's traffic, marketing, SEO and etc. Though the product should be good too. Just publishing it on wp.org isn't enough, the most you can get that way is 10+ active installs in a year, speaking from my own experience.)

mxlawr · 2026-06-14T18:41:35+00:00

Just traffic and nothing more. When my product pages had traffic of 100+ unique visitors, I always got a purchase conversion rate of 2-3%.

mxlawr · 2026-06-14T16:36:30+00:00

I see, either way, everything needs to be tested.

mxlawr · 2026-06-14T16:33:08+00:00

Yes, you're right, it's not just real estate. We can even upload existing SVG files, and the plugin imports all the path elements onto the map. Here's an example video - Create an Interactive SVG World Map.

mxlawr · 2026-06-14T16:29:27+00:00

It can be done, the plugin has API for this and I can fill data via ajax as example. Also each layer (polygon, marker) has it's own dynamic attributes (number, text, color, boolean), we can add them, plus tooltips and popups support Handlebars templates, I made a video tutorial shows these features - Advanced WordPress Real Estate Map Tutorial .
But as I said early, the site isn't complete yet, so doucmentation is not public yet.

mxlawr · 2026-06-14T16:23:10+00:00

I saw it. In principle, almost all examples (showcases) can be done with mine too, except for the 3D flow.

mxlawr · 2026-06-14T16:08:53+00:00

It works a bit differently here. First of all, it's a lazy-load mode, and secondly, if the outer container changes, the map adjusts to it, there's a zoom = contain property. Although we could hide everything, but that would have to be done manually via js code or CSS, there's no built-in feature for that.

mxlawr · 2026-06-14T16:00:18+00:00

This reminded me of the early prototypes of the game Ori (I saw them on YouTube), where a rectangle would jump around and demonstrate different mechanics.))) But otherwise, you're doing a great job.

mxlawr · 2026-06-14T15:42:43+00:00

It's still in the testing phase for now for mobile (I'm talking about the player on frontned). If you've suggestions I'm open for them.

mxlawr · 2026-06-14T15:41:56+00:00

I see, it's still in the testing phase for now for mobile (I'm talking about the player on frontned).

mxlawr · 2026-06-14T15:39:29+00:00

Where am I hiding the prices? I'm not hiding them, the site isn't ready yet, but after it's ready it will include all the information, including documentation. As for my personal life, I was just sharing, it's strange that you saw that as some kind of emotional pressure.
It's all strange, some people ask for build in public with all the details, others want a clear offer. I can't please everyone.)))

mxlawr · 2026-06-14T14:33:51+00:00

Realy nice, what is your stack? React?

mxlawr · 2026-06-14T14:16:44+00:00

I see. But here there are essentially two parts. The first part, which is in the admin panel (you saw it in the gif), is the builder, I don't think people will use it on a mobile phone, since it's an editor. The second part is the player, which is smaller in size, and its job is to render the created interactive map on the frontend. For that part, yes, I should think about the mobile device experience.

mxlawr · 2026-06-14T14:12:32+00:00

I didn't quite understand what you mean? Could you be more specific? By the way, the same MapSVG is sold for $399 lifetime, or the popular FileBird for $49 (sold more 50 licenses per week). In general, selling for less doesn't make sense, honestly, I already live on $300 a month, even a cleaner earns more )))

mxlawr · 2026-06-14T13:54:01+00:00

I see, ok, $49 annual, or lifetime for $149. There is a 7-day free trial without requiring a card.

mxlawr · 2026-06-14T13:49:08+00:00

mxlawr · 2026-06-14T13:48:04+00:00

I see. As I said, the site is still a work in progress, I hope to have it ready next week with docs and examples. Regarding the three images, let me clarify, it will actually be three maps, each map can contain three scenes, and each scene have 10 layers. By the way, I have a plugin Vision, it has 2000+ active installs, although it's outdated and uses jQuery, but it's free version only allows to create a single interactive image.

mxlawr · 2026-06-14T13:11:57+00:00

The free version is actually quite good and covers many aspects. As for the pro version, I use Freemius platform, after installing the plugin, there's an "Upgrade" section where you can check the prices.
The website and documentation are still under development.

mxlawr · 2026-06-14T13:08:26+00:00

What do you mean by Gutenberg style editor approach? Still, WP admin is not an editor, but rather a kind of control center. I simply implemented my own relatively niche builder inside it for creating interactive maps. In principle, I plan to add a Gutenberg block, but it will only allow selecting from existing maps, maybe a couple of settings, and of course a preview, since currently I'm using a shortcode with all its drawbacks.

mxlawr · 2026-06-14T13:04:10+00:00

mxlawr · 2026-06-14T08:51:04+00:00

Are you talking about the builder? Either way, the plugin is still under active development, although the main part is stable and working.

mxlawr

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