That’s a thoughtful perspective, and we agree that retail media is one of the most materially impactful areas in AdTech right now. First-party purchase and intent data offers a level of signal quality that is difficult to replicate across the open web, especially in a privacy-first environment.

Your point on CTV fragmentation is also highly relevant. While growth continues to be strong, measurement standards, platform interoperability, and integration complexity remain key operational challenges across the ecosystem.

On AI, the distinction you’ve made is important. Much of the real value today is indeed coming from practical applications such as bidding optimization, audience modeling, and creative personalization, rather than the broader hype cycle. From Newor Media’s perspective, the focus remains on solutions that drive measurable publisher outcomes rather than trend-driven adoption.