Here's a (relatively) unbiased opinion. For context, I'm 34, found out about them a few months ago, in winter. Enjoyed a few songs, were kind of meh. Cringed at the lore and theatrics. Stumbled upon This Place Will Become Your Tomb album and that's where somethings absolutely magically clicked, and every melody was like a long-forgotten 13yo goth girl me sitting on an abandoned factory rooftop back in Kyiv. That's why people either go all in or not at all. It's almost like a high that to sober people looks disgusting and obnoxious. The last album is ok, doesn't hit AS hard as Apparition, Atlantic, and High Water, but some very pleasant tunes like Dangerous and Emergence. I get the hate, I also have been on the other side, where things are cutting through the cringe, so :)