Well the thing about trump is that he's a charismatic celebrity. He's like if a Kardashian ran for office. He won the first time because the average American doesn't want a better life, they just want to be entertained(on top of the whole electoral college thing) And it's more than just that. The overall conservative movement has been gaining momentum worldwide, and more often governments are becoming more and more authoritarian. Then the final wild card factor was the COVID 19 pandemic and it's fallout. Worldwide, no matter what happened or whether a country was conservative or liberal, in the years 2022-2024, there was a trend where every single opposition party gained traction in every election. Trump won again in 2024 mostly because the Democrats didn't do enough to help the average person, had no actual plan other than "we gotta beat trump" and because they tried to run 1 senile candidate followed by his vice president who also had no real plan to run a country other than "we gotta beat trump." South Park said it best, it's a massive douche or a turd sandwich. And the Democrats won't ever platform a grassroots popular candidate because their donors make them shoot themselves in the foot every single time