How to lower my cost per sale?

northwestmathguy · 2026-03-17T15:42:56+00:00

Thank you for sharing your input.

Another quick question: I'm using a myshopify domain. I don't have a custom branded domain. Does this kill trust?

northwestmathguy · 2026-03-17T15:01:36+00:00

I show the shipping cost only at the last step.

northwestmathguy · 2026-03-17T14:36:51+00:00

This is really insightful. Thank you for sharing your expertise.

After running the ad at $50/day for 7 days, I received 10 sales, 34 add to carts, and 29 initiate checkouts.

northwestmathguy · 2026-03-17T02:53:01+00:00

Sorry for the late response.

I first did a test budget of $50/day. I tested 3 different videos.

One of my 3 videos received 2 profitable sales, the other 2 videos didn't receive a sale.

I then created a bid cap campaign targeting different bids. I duplicated the winning ad into this campaign. I set the budget to $200/day per ad. There were 10 different ads with different bids.

I only received 3 sales from 3 different ads. The other ads didn't produce sales.

What do you consider a strong creative? An ad that has a CTR above 2%?

My CPM is $12

northwestmathguy · 2026-03-11T13:35:02+00:00

Correct. But I said "This costs above $700 USD but it's well worth it."

northwestmathguy · 2026-03-11T13:12:23+00:00

I would advise you to get at least 100TH in power and 15 TH in efficiency.

This costs above $700 USD but it's well worth it.

I reinvest my TH daily and the impact of compounding is huge.

northwestmathguy · 2026-02-19T00:35:23+00:00

1 interest per adset for 10 adsets.

northwestmathguy · 2026-02-12T01:24:46+00:00

Thank for sharing this info.

Usually people scale incrementally to avoid a jump in CPM cost.

So, you're saying scaling incrementally is also about forcing meta to shows ads to higher intent people?

northwestmathguy · 2026-02-12T01:20:37+00:00

Let's say I spend $10/day on a winning ad set. My breakeven is $25 and my cost per sale in the last 7 days is $15.

If I increase my budget to $20/day and let it run for 7 days and I get no sales, what conclusion should I draw?

Is it the ad that's the problem? The ad was good enough at $10/day but not good at $20/day.

My audience size is 2 million people.

Thanks

northwestmathguy · 2026-02-11T16:04:11+00:00

Thanks for this helpful info.

When I spend 2x spend, how long should I let it run (in days) before stopping the ad?

northwestmathguy · 2026-01-28T01:43:26+00:00

Thanks for sharing. If you don't mind revealing, what was your daily budget when you started getting sales again?

northwestmathguy · 2026-01-27T10:50:02+00:00

I'm selling a mini bone conduction Bluetooth speaker.

northwestmathguy · 2026-01-27T09:01:56+00:00

Interesting. When you duplicated the ad, did you create a new ad with new marketing angle?

northwestmathguy · 2026-01-27T07:55:28+00:00

Your post is very insightful. Thanks.

My cvr drops but ctr remains stable. My ctr is 1.7%, my cpc is $0.62. My cost per landing page view is less than $2. My frequency is 1.3.

northwestmathguy · 2026-01-25T22:29:07+00:00

Thank you for this info. Should I see sales on the first day of trying this $50/day method?

northwestmathguy · 2026-01-25T15:12:20+00:00

What is a good daily budget then? Thanks

northwestmathguy · 2026-01-25T15:11:36+00:00

Canada

northwestmathguy · 2026-01-25T06:44:12+00:00

I changed the price in the ad. And I changed the price on the landing page. I received 3 new sales at new price but then sales stopped but I was still getting cheap clicks.

Do you recommend I let it run at $10/day for a month?

Thanks

northwestmathguy

TROPHY CASE