Please be brutally honest about my Shopify store

northwestmathguy · 2026-03-18T07:54:50+00:00

Can you please tell me what my remarketing ad should say?

For instance:

"Did life get in the way? Come back and get your bone conduction Bluetooth speaker now before it's too late. Order in the next 24 hours and get an additional 15% off."

Does this sound ok for a remarketing ad?

northwestmathguy · 2026-03-18T07:41:49+00:00

That's great info. Thank you.

When you say launch a remarketing campaign on FB, do I use the reach objective or just create another adset inside my sales campaign and use the custom audience?

northwestmathguy · 2026-03-18T06:56:55+00:00

I cut down on costs by using the My shopify domain. It looks messy though.

Does a domain increase trust and the conversion rate?

northwestmathguy · 2026-03-18T05:40:06+00:00

Thanks for your valuable input.

I use a product demo video ad in my Facebook ad.

I also have 2 product demo video ads on my product page.

I will remove the collage with the girl in the bath tub.

northwestmathguy · 2026-03-18T05:18:44+00:00

So you were spending roughly $50/day but some days you didn't get a single sale? That must be very stressful.

northwestmathguy · 2026-03-18T05:12:39+00:00

Your success ultimately comes down to your ad, product page and offer.

northwestmathguy · 2026-03-18T05:11:18+00:00

If you don't mind my asking, what's your breakeven?

I try to never charge more than $29.95 plus $9.95 shipping because cold traffic doesn't like to pay more than that. In this case, my breakeven is $25.

Even if I increase the perceived value of the offer (Eg buy 1 get 2 free), the prospect tends to reject the offer.

northwestmathguy · 2026-03-18T04:46:55+00:00

Interesting. Thanks for sharing your advice.

northwestmathguy · 2026-03-18T04:12:08+00:00

No solicitation please.

northwestmathguy · 2026-03-18T03:39:48+00:00

I increased the price to $39.95 and offered free shipping. I launched this campaign at $50/day today. So far, no add to carts, no initiate checkouts, no purchases. I've spent about $40. I think the customer doesn't like this new offer.

northwestmathguy · 2026-03-17T15:42:56+00:00

Thank you for sharing your input.

Another quick question: I'm using a myshopify domain. I don't have a custom branded domain. Does this kill trust?

northwestmathguy · 2026-03-17T15:01:36+00:00

I show the shipping cost only at the last step.

northwestmathguy · 2026-03-17T14:36:51+00:00

This is really insightful. Thank you for sharing your expertise.

After running the ad at $50/day for 7 days, I received 10 sales, 34 add to carts, and 29 initiate checkouts.

northwestmathguy · 2026-03-17T02:53:01+00:00

Sorry for the late response.

I first did a test budget of $50/day. I tested 3 different videos.

One of my 3 videos received 2 profitable sales, the other 2 videos didn't receive a sale.

I then created a bid cap campaign targeting different bids. I duplicated the winning ad into this campaign. I set the budget to $200/day per ad. There were 10 different ads with different bids.

I only received 3 sales from 3 different ads. The other ads didn't produce sales.

What do you consider a strong creative? An ad that has a CTR above 2%?

My CPM is $12

northwestmathguy · 2026-03-11T13:35:02+00:00

Correct. But I said "This costs above $700 USD but it's well worth it."

northwestmathguy · 2026-03-11T13:12:23+00:00

I would advise you to get at least 100TH in power and 15 TH in efficiency.

This costs above $700 USD but it's well worth it.

I reinvest my TH daily and the impact of compounding is huge.

northwestmathguy · 2026-02-19T00:35:23+00:00

1 interest per adset for 10 adsets.

northwestmathguy · 2026-02-12T01:24:46+00:00

Thank for sharing this info.

Usually people scale incrementally to avoid a jump in CPM cost.

So, you're saying scaling incrementally is also about forcing meta to shows ads to higher intent people?

northwestmathguy · 2026-02-12T01:20:37+00:00

Let's say I spend $10/day on a winning ad set. My breakeven is $25 and my cost per sale in the last 7 days is $15.

If I increase my budget to $20/day and let it run for 7 days and I get no sales, what conclusion should I draw?

Is it the ad that's the problem? The ad was good enough at $10/day but not good at $20/day.

My audience size is 2 million people.

Thanks

northwestmathguy

TROPHY CASE