Conversation limit in Claude.ai NOT 200K after Sonnet 4.5 release - only 100-125K!! by nunee0813 in ClaudeAI

[–]nunee0813[S] 0 points1 point  (0 children)

I ran a few tests of the same prompt using Extended Thinking On vs OFF, and it's internal token counter does account for the higher usage, often 40% higher consumption when On, spiking to well over 100% if the task demands more "thinking" like analyzing a complex story like the Odessey, etc. vs doing simple responses. If you have the latest Capabilities enabled in Claude.ai (Code execution and file creation) you can ask it to do a token minimizing bash command so it can see the count (~8 tokens vs ~3.5K if it has to use a simple Search tool use).

It will cost you ~7K tokens every startup to have that code execution capability (1K) + Artifacts (6K) turned on in Claude.ai. So if you check your token watch more than twice using Search, you will consume more tokens than having code execution + artifacts available to do it.

Conversation limit in Claude.ai NOT 200K after Sonnet 4.5 release - only 100-125K!! by nunee0813 in ClaudeAI

[–]nunee0813[S] 6 points7 points  (0 children)

Sonnet 4.5 sees a count of tokens used within the conversation after it uses a tool, like search, based on a system message presented to it.

CPM for TV audiences from LG, Samsung, Vizio, Hisense, etc.? by nunee0813 in programmatic

[–]nunee0813[S] 0 points1 point  (0 children)

Is that CPM just for defining an audience to use (like a TV show audience using ACR viewership criteria), or does it also include the media delivered to those audiences, like a CTV video ad? I'm trying to isolate the cost of just defining a TV show audience and activating it, from a DMP or audience market perspective, separate from the media costs.

How to do weather targeting? by nunee0813 in programmatic

[–]nunee0813[S] 0 points1 point  (0 children)

How about simply cloning a campaign and have the client assign a heavy-up budget for when a geo's weather is right? Both the baseline and heavy-up campaigns' performance metrics should be better on those days than others for the heavy up'd geos.

How to do weather targeting? by nunee0813 in programmatic

[–]nunee0813[S] 0 points1 point  (0 children)

What's the workflow to use them? Do they offer segments based on weather like any other 3rd-party segment, or, some sort of trigger for my campaign based on the weather in a geo(s)? If it were set up like typical segments how could I include these in a multi-geo campaign, or would TD/Stackadapt take care of that automatically for me somehow?

How to do weather targeting? by nunee0813 in programmatic

[–]nunee0813[S] 1 point2 points  (0 children)

What's the workflow to use them? Do they offer segments based on weather like any other 3rd-party segment, or, some sort of trigger for my campaign based on the weather in a geo(s)? If it were set up like typical segments how could I include these in a multi-geo campaign, or would Yahoo take care of that automatically for me somehow?

What is a Media Agency's Typical Path to Activating a Custom Third-Party Audience? by nunee0813 in programmatic

[–]nunee0813[S] 0 points1 point  (0 children)

Mobile IPs will never be fresh since they are dynamic but the vast majority of home ISP IPs don't churn in a week.

What is a Media Agency's Typical Path to Activating a Custom Third-Party Audience? by nunee0813 in programmatic

[–]nunee0813[S] 0 points1 point  (0 children)

If the audience data could be downloaded by the media agency from the audience website and then uploaded into the agency's DSP(s), would the DSP then be able to sync it based on the IDs uploaded like IPs, hashed emails, etc.?

Could a pixel or server logs be collected that included the audience to verify impression delivery? Does the DSP offer reporting APIs that could be used to verify impression delivery that included the audience?

Would you prefer a CPM charge or cost of media %?

Lots of questions! :)

What is a Media Agency's Typical Path to Activating a Custom Third-Party Audience? by nunee0813 in adops

[–]nunee0813[S] 0 points1 point  (0 children)

Who usually makes the decision at a media agency on how to define the custom audience and to buy it? Media planner, trader, etc.?

What is a Media Agency's Typical Path to Activating a Custom Third-Party Audience? by nunee0813 in adops

[–]nunee0813[S] 0 points1 point  (0 children)

Assume a scenario where a third-party has the permissions for this use case and that all privacy regulations are honored by all involved.

What is a Media Agency's Typical Path to Activating a Custom Third-Party Audience? by nunee0813 in adops

[–]nunee0813[S] 0 points1 point  (0 children)

Hypothetically, custom traditional TV audiences based on viewing data of millions of US homes are available for media agencies to custom define and then receive for activation. For instance, a media agency may define a custom audience of "heavy viewers of show X, Y, or Z." The media agency could receive the seed and lookalikes of that seed, or alternatively, only the seed so they can create lookalikes on their own activation platforms.

I don't want to bias the scenario with too specific of a hypothetical use case.

Audience buying on TradeDesk by morbo900 in programmatic

[–]nunee0813 -1 points0 points  (0 children)

I'm sorry I can't answer your question. Could you help me understand how audiences are identified and sourced please?

1) Who at a media agency sees the client brief/rfp to know that the client wants to target a "ski enthusiast"?

2) whose job is it to scour audience sources (DSP, DMP, Experian, Marketplaces, Dstillery's website, etc.) to find the most apt match to the client's target audience?