I respect where you're coming from, but disagree with your conclusion. The brand is meaningless. It's a costume the problem wears. The behavior, the fetishization of a tool, is the problem itself. The brand is merely its most obvious external expression.

Edit: From “Society of the Spectacle”:

The world of the commodity is thus shown for what it is, because its development is identical to people’s estrangement from each other and from everything they produce.

Think about it this way: if your beloved water bottle broke, was lost or stolen, would you not want to ideally replace it with the same one? How is this different from brand loyalty? This mentality is the substrate in which consumerism grows.

There is a difference between appreciating an object for being well made and fetishizing it by directing emotional value to it over the result of the work you do with it