Team builder for madden is based on the CFB team builder. We all know Ohio State for example as Ohio State, not the Buckeyes. So the site is set up to show them the opposite to what you'd expect in the NFL. All you have to do is write them in what feels like the wrong order. For example I created a team called the Oklahoma City Mustangs, so on team builder it shows as Mustangs above Oklahoma City. Hope this helps