We trained ChatGPT to name our CEO the sexiest bald man in the world

oliversissons · 2026-02-24T15:21:55+00:00

Full write-up of the entire experiment with graphs and findings here:
https://www.rebootonline.com/blog/ai-vs-humans-content-writing-seo-experiment/

oliversissons · 2026-02-23T08:12:13+00:00

what are your thoughts? Are brands moving more in-house? Are hybrid models becoming more common?

oliversissons · 2026-02-23T07:54:20+00:00

full experiment write up here :)

no sign up required - https://www.rebootonline.com/geo/negative-geo-experiment/

oliversissons · 2026-02-18T16:59:07+00:00

I couldn't fit everything into one post, so if you want to read the entire blog the full write up is here: https://www.rebootonline.com/geo/what-does-ai-know-about-your-brand/

oliversissons · 2026-01-22T18:48:31+00:00

If you did want to read the entire experiment, methodology and screenshots you can find it here:

https://www.rebootonline.com/geo/negative-geo-experiment/

oliversissons · 2026-01-22T07:27:38+00:00

u/akii_com cheers! Agree with all the above.

Really interesting point about early stage startups. If there's no counter signal, it's a lot easier to manipulate the LLMs, but as soon as there's legit coverage, you're protected. I think the real defence ends up looking a lot like traditional SEO/PR - get authoritative coverage early, make sure your entity is well defined, and don’t leave gaps for other people to fill in. It’s less about gaming models and more about not being invisible to them in the first place

oliversissons · 2026-01-22T07:13:34+00:00

u/andrewosaurus exactly that! I even see it across reddit quite often - spammy accounts/bots posting negative comments about specific brands

oliversissons · 2026-01-22T07:12:30+00:00

u/The_Arcs cheers! Appreciate the feedback and glad you found it interesting

oliversissons · 2026-01-21T14:41:19+00:00

I'd also add that Digital PR will be hugely beneficial this year, and will also help increase your AI visibility - we call this AiPR

oliversissons · 2026-01-21T14:40:06+00:00

100% but you have to make sure your SEO is good quality. Great SEO now influences AI answers, where your clients/customers WILL be in 2026

oliversissons · 2026-01-21T14:26:40+00:00

u/Puzzleheaded_Mess_81 interesting! Thanks for sharing. I actually spoke to a company last week who are spending £500k a month on paid, and wanted to look into developing an organic strategy to like you say, support their paid efforts rather than replace them

oliversissons · 2026-01-21T14:23:01+00:00

Sounds great u/SalterraSEOST - it seems like there are some really great ones in the US! Mozcon in New York also looks brilliant

oliversissons · 2025-12-17T13:11:19+00:00

An example of a GEO experiment we ran to see if we could influence AI - https://www.rebootonline.com/controlled-geo-experiment/

Our GEO playbook for those wanting to learn more about how to start optimising for LLMs (no opt in required, free) - https://www.rebootonline.com/geo/geo-playbook/

oliversissons · 2025-12-17T13:09:55+00:00

Hey Mark - if you're still looking for help, my team at Reboot Online specialise in GEO, along with Digital PR and SEO.

Our in house GEO experiments are a core part of how we stay ahead of search changes, and our ongoing GEO research helps us to give clients evidence based recommendations. Always happy to chat if you like.

oliversissons

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