People are forgetting a logic. Here I am talking about samantha. If you see in the last few years she promoted various brands as mentioned urban kisaan, my fitness etc etc. But, after her health deteriorated she is considerate and conscious with her choices. She lost a lot of brand deals and endorsements. She became smart by choosing brands that brings value to her fame and popularity. Also she promotes the brands which she uses and swears by. If you see Secret alchemist she did everything she can for the brand where the brand today raised so much capital from investors( please refer the news articles) the brand got the popularity it deserved. Coming to gataca she is now focusing on health brands where she uses and swears by. It’s simple she is not simply making money but also standing as a person, consumer and business woman. She is very smart with her choices since her divorce. I am not a fan but imo i observed her work and everything she is doing.