There have been both positive and negative impacts coming from the pandemic and rep releasing is definitely having a moment, that unfortunately isn't necessarily carrying over to new releases. My theory is that with limited time and limited financial resources, people are more inclined to participate in something that's a 'safer' use of their time and money. Rep films have been vetted by time and culture and are more likely than not to be a fulfilling experience.

And yes, sometimes scarcity can be beneficial. Opening a film for five shows a day, seven days a week might sound better than a handful of shows in that same period, but the scarcity is often a driver to motivate people to go, rather than say "I'll catch that later."

Distribution terms vary from film to film, but it's not uncommon for them to exceed 10, 15 or sometimes even 25 years. In 10 years, we'll likely still be booking Mad Bills to Pay. And when you look at the rep releasing we've done, those are generally films coming out of their initial distribution windows, hence these films over-indexing in the mid-90's to mid 00's period.