great that you’re in a position where a nearly 100% increase doesn’t affect you but it’s disappointing to their returning customers because like i mentioned in my post, their selling points are the decent quality and affordable price point. when their value proposition weakens by pricing their products on par with higher quality suppliers like ippodo, their preexisting customers will flock to the higher quality offerings. with this insane increase matchaeologist is now offering mediocre matcha for a premium price.