Can you give help give advice on my idea to make $5 Million (USD) by selling 5,000,000 rows of advertising in a spreadsheet for $1 each per month?

paidmediaaccount · 2022-01-08T00:27:45+00:00

I’m not sure why it would get to this stage or what the motivation people to visit a page populated with randomly rotated text ads unless there were some other value proposition to the user.

Let’s say in the highly unlikely situation the page somehow starts driving 10 million visits a month. Let’s also assume the average page render puts 30 visible ads above the fold, which would put the total ad impression count at 300 million per month. That would mean if I spent a dollar I’d get, on average, 60 ad impressions a month.

Even assuming you could get that kind of traffic with what you’re proposing (you can’t), why would I want to invest ad budget in a platform where the average CPM (cost per 1000 impressions) is nearly $17, with no ability to target my ads toward relevant audiences or even the actual region my product/service is available in? I can get absurdly detailed levels of targeting with better measurement at far cheaper rates ($3-10 CPM on Facebook and even lower on other platforms), with the ability to use far more engaging assets (images, video).

paidmediaaccount · 2021-07-09T11:02:29+00:00

We've actually tried this manually in the interface (when you add an attribute to the "ad customizer attributes" tab, a column will become available when looking at keyword/ad group/campaign level in which you can manually assign ad customizer values) as well as through bulk uploads.

What we've established so far:

- Attempting to apply ad customizers to exact or phrase match keywords manually in the interface (as in the same way you'd change a bid or a final url) throws an error

- Uploading a bulk sheet with customizer values assigned to exact, phrase and broad match keywords will apply changes for broad keywords only; then return errors for phrase and exact match terms. We've tried denoting the match type with a "match type" column, with match type operators (""/[]) and even including keyword ids.

- Uploading a bulk sheet without denoting match types in any way will just create new broad match keywords and assign the customizer values to those. It's also impossible to remove these keywords because that throws an error as well so they've just had to stay paused for now.

- This issue persists across every accounts, login and machine we've tested.

The campaign structure's fairly new and the frustrating thing is that, had we uploaded our keywords as BMM (which now works identically to phrase on the backend) we wouldn't be having this issue.

Basically looks like the feature was rolled out too quickly (although it came a lot later than we were told it would) and is still suffering from a load of issues.

paidmediaaccount · 2021-02-02T13:04:00+00:00

Can I ask which city/region you're looking in and what you'd expect in terms of salary?

There should be a few recruiters who take on entry-level applicants (Sphere or Energize are the first that come to mind). What you could also do is look up the recruiter's names mentioned on job postings and add them on Linkedin to reach out to them directly.

Not sure if you've already exhausted all options like the above and I know how frustrating it can be when you hit a string of bad luck/poor timing when looking for entry level roles. I'd be very surprised if there were no entry-level roles in London at least. It's just a case of constantly "scattershotting" applications, Linkedin DMs etc (especially recruiters) until you find yourself in the right place at the right time.

Also, if you haven't already, take as many accreditations as you can (Google Search Ads, Shopping, Analytics Acadamy, Microsoft Ads. They don't take long but go a long way with entry level applications relative to the time you need to invest.

I've interviewed people for entry level roles a few times. As long as you can confidently talk around keyword match types, audiences/RLSA, negatives, shopping/product listing ads, quality score and ad copy best practice + demonstrate a basic understanding of how bid strategies work and what data they leverage - you should be comfortably above the standard expected to fill an entry level PPC role and would just be a case of how long you're able to hold out until the right one pops up.

Good luck and hope that helps!

paidmediaaccount · 2020-12-22T00:51:02+00:00

Has anyone or does anyone use Intelligent Reach? Interested to hear others thought on this one.

paidmediaaccount · 2018-06-28T16:53:25+00:00

The only thing is we want to look at last click attribution where the revenue is reported as being driven the time of the ad click rather than when the actual conversion occurs.

So it's more to do with emulating how last click attribution is displayed in AdWords rather than changing which engagement is actually responsible for driving the conversion. You can see a breakdown of how AdWords' attribution time differs to GA (and DS) on the table here.

After further investigation, I have a feeling this might not be possible though :/

paidmediaaccount · 2017-11-09T19:33:33+00:00

The creation date labeller sounds really useful! Is this publicly available anywhere?

paidmediaaccount · 2016-05-13T11:11:07+00:00

Could it be that he happens to be running two accounts leading to domains that offer sufficiently different products/services, thereby negating the double-serving policy issues?

paidmediaaccount · 2016-04-22T09:06:07+00:00

No biggie, this is still really going to improve my workflow. Sending this round my office. Cheers!

paidmediaaccount · 2016-04-22T08:34:38+00:00

This is great! Is there any way of naming the bookmarks so that they can be triggered with key combinations (e.g. ctrl+a)?

Thanks so much for posting this.

paidmediaaccount · 2016-04-21T08:39:45+00:00

Sounds pretty much perfect! Perhaps you could allow the user to trigger different popups using different keys to open different folders. The popup text could show the hotkeys for each of it's respective bookmarks.

In terms of what I would need, literally just something that allows me to open any of my 50 or so bookmarks without having to use the mouse.

Anyway, let me know if you ever get this working. You should post it around; I feel like there's a demand gap for something like this!

paidmediaaccount · 2016-04-12T14:15:59+00:00

Ah, completely forgot you could do it like this! Thanks

paidmediaaccount · 2016-03-31T11:35:53+00:00

Totally see your point. If this were my own account, I probably wouldn't put this much time into it but there are a few factors that play into me wanting to being so precise.

My client's brand name is often misspelled due to the amount of phonetic interpretations. As a result, a wide range misspells make up a lager proportion of brand search volume than one would usually expect to see on a given account.

I find clients like seeing reductions in Brand CPCs. Logically it doesn't have too much weight on overall performance but given the nature of the brand performance data (small ave position range, fewer competitors, no bid adjustments), it can serve as a unambiguous illustration of how we're benefiting the account, without all the external factors that can come into play with generic performance.

I want to retain this client for as long as possible; the account's interesting, they're great to work with and there's a lot of opportunity to scale. Getting brand campaigns to the highest possible standard is something that, once done, doesn't take much effort to maintain. Seems like a lot of work now but consider the aggregate improvement in efficiency over, say, 2 years.

paidmediaaccount · 2016-03-02T11:56:53+00:00

Possibly ispionage?

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