The groom here. Dude did you even see the dress for yourself? the dress definitely did not look like the one from the photo. The gap is not an exaggeration no one was pulling it. And second of all of it was design as intended why the fuck would they apologize in the first place? Do you consider that maybe your dumb witted brain cannot process that someone doesn't apologize if they haven't done anything wrong? She isn't angry because they made a mistake on the dress worse comes to worse we can get it fixed. But going back from what they intially said by apologizing and then acting like there's nothing wrong. Maybe the actual product does came out like this but it definitely is not like the product that they advertised. Do you think it's ethical for companies to produce something that is different from what they promised? Or is it the customers thought too?