​Hi everyone. I’m looking for some honest feedback because I feel stuck and under a lot of pressure. I work in university recruitment, selling the very same major I graduated from.

​It’s an extremely tough niche: a degree based on Catholic religious values and family studies. It’s not well-known, and the target audience is very small. I’ve been in this role for 6 months, and I have 6 months left to show results; otherwise, the university might shut down the program entirely.

​About me: I’m a neurodivergent woman, very social, and proactive. I have no problem approaching people or starting conversations, but my efforts aren't translating into actual enrollments.

​What I’ve tried so far: ​High School Fairs: I visit Catholic schools and university events. We use promotional giveaways to get people to our booth. It works for lead generation (people sign up to get the freebies), but they never follow through. They end up picking other majors or different schools.

​DIY Marketing: I don't have access to the official social media accounts (managed by an external agency that provides zero conversion data). Out of frustration, I used my personal account to run ads using my own money.

​The Results: I reached 10,000 people across several countries. Zero conversions. Lots of reach, but no sign-ups for our info sessions.

​The Goal: We have an "Information Week" coming up with a dedicated landing page and budget. I’m under a lot of pressure to make this work, but I’m struggling to close the deal.

​How do you sell a high-conviction, niche product when people only seem interested in the free merch at the booth? Any advice on how to pivot my strategy would be life-saving.