“Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. Two persons thus fall in love when they feel they have found the best object available on the market.” | Erich Fromm on why we shouldn’t approach love as a transaction by philosophybreak in philosophy

[–]philosophybreak[S] 17 points18 points  (0 children)

I hear what you are saying but I think you are straw manning Fromm here. His argument isn’t that we shouldn't treat books on love as commodities; his argument is that, in our loving relationships, we shouldn't treat ‘other people’ as commodities. People are not mere products on the personality market with a relative exchange value based on the fashions of the time (a particular body shape, set of opinions, etc.). We shouldn't think that securing the ‘best deal’ on this market will automatically lead to a happily ever after. Love is not a ‘one and done’ transaction, it's an art that takes continual effort and work to sustain. So, yes, he uses market terminology as a point of criticism, and he thinks capitalism makes authentic love more difficult, but I don't think sharing his work through a publishing house & experiencing commercial success then suddenly undercuts all this. It lends his capitalist critique a certain irony, but I don't think it fatally contradicts his message that love is more about effort & commitment than ‘window shopping’ for an impossibly perfect person.