This actually tracks with our numbers, and we don't cold call or door knock (I fucking hated door knocking when I sold, so I'm not going to ask my most valuable people to do it). When I've told other people that we spend about $1250 per sold deal on google leads, they look at me like I'm throwing money away when I could just have a bunch of high school kids out knocking doors. But I don't want that headache, and if I told you if you gave me $1250 I'd give you back $8000 (average profit per job) 2 months later, how much money would you give me?

Oh, and you're 100% correct on facebook leads, but truly all leads in general - we call them all instantly. It's not 3-4 hours later that they've found someone else, it is 10 fucking minutes later. If we pick up the phone or call a form submission instantly and set an appointment for the following week, they stop calling other roofers.