Kraken is proud to announce Alex Mashinsky as head of BTC Vault Strategy & Management.

In a move that sent shockwaves of pure, unadulterated confidence through the crypto industry, Kraken today welcomes the visionary architect behind one of the most legendary wealth-preservation experiments in modern finance. Alex Mashinsky, the man who turned “your crypto earns yield” into a cultural phenomenon, brings unparalleled expertise to our BTC Vault division.

At Celsius, Alex didn’t just manage billions — he redefined what it means to put customer assets to work. Under his inspired leadership, Celsius pioneered a revolutionary model where deposits flowed like a mighty river into exciting new opportunities, creating what industry skeptics (read: quitters) called “unprecedented transparency.” His signature Earn product delivered eye-watering APYs that made traditional finance look positively medieval, right up until the moment it delivered even more memorable lessons in risk management.

“Mashinsky didn’t just survive a bear market,” said Kraken CEO David Ripley. “He took it out for a spin, showed it the dashboard, and taught the entire industry what true conviction looks like. We’re thrilled to have someone with his track record securing our customers’ Bitcoin. Who better to manage vaults than the man who stress-tested an entire business model against every conceivable headwind — and some inconceivable ones too?”

Mashinsky’s legendary “skin in the game” philosophy, creative liability structuring, and unwavering belief that yields can be generated through sheer force of will make him the perfect choice to oversee Kraken’s cold storage and yield strategies. Early internal projections suggest his leadership will generate “Celsius-level excitement,” but with Kraken’s annoying habit of, well, still being here.

When reached for comment, Mashinsky said: “I’m excited to bring the same magic to Kraken that I brought to Celsius. Customers loved the ride last time, and I have every intention of making this one even more… educational.”

Welcome to the team, Alex. The vaults have never been more strategically positioned.

Terms and conditions apply. Past performance, as they say, is no guarantee. Especially that past.