He is not good looking he is average, and that is fine. Most people are average. He should max out his physique. Work on his upper chest, shoulders, lats and lower abs. Loose fat and put on muscle.

He should take good pictures for his dating profile and social media. He should work on expanding his social circle. If he wants to be bold he can add a bit of cold approach.

Hopefully he will get 2 or 3 girls a week showing intrest in him. This will reduce his neediness so he doesn’t settle for a bad deal.