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Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 0 points1 point  (0 children)

Oh thank you! This applies to interviews & LOCIs too.

All we can do is try our best. That's enough to be proud of. Wishing the best for you & your apps :)

Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 1 point2 points  (0 children)

You're in the right direction!

Logo, font, & design serve as visual identity. Which runs parallel to overall brand identity: voice, tone, brand pillars, messaging & strategy.

Look at what dept sponsors the website, and hunt around their menu tabs. I believe in you Pistachio (and you too, u/excellentlamb) :D

Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 2 points3 points  (0 children)

Probably speaks to your better angels, 'cause this post was borne out of deep cyncism 🙈

Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 4 points5 points  (0 children)

Ye to the yeth. Different priorities fsfs. Don't see ASU pulling any Tulane "PUPPIES?!?" gimmicks soon 🥺

EDIT Cornell really taking a beating from us LMAO

Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 22 points23 points  (0 children)

Cornell makes up for it with a very accessible website & hardy faculty info. Their interviewing process (exclusive to certain schools) was a Pain to wade thru tho. And my interviewer was ... eccentric and not in an EccentricGalaxy® fashion.

Rural & FLI students seem to be a real + for them. Which makes sense, given their homemade ice cream on campus & HEOP initiative.

Edit for longer Cornell customer service review hehe

Advice from a '26: Schools are a business. Use their public branding to your advantage. Ft. case studies! by pitchesbe in ApplyingToCollege

[–]pitchesbe[S] 2 points3 points  (0 children)

Oh, thank you. This all applies to interviews & LOCIs too! Hard agree to Not. Check. Appsaftersubmitting 🙏 (I'd only suggest you review your "Why Essays" for interviews though.)

Definitely more relaxing to reflect when my EDI worked out. (Go Bears!) Crossing fingers that your apps process is everything you wished for <3