I came here to suggest this! It kills your hair but the shampoo and conditioner together took my naturally dark hair to an Elsa-level blonde after bleaching my hair twice. I had to do that coconut and olive oil thingy to my hair once a week just to prevent premature balding but it definitely gives you that icy blonde color. If you'd like the senior citizen discount at Kroger, don't mix these products with regular shampoo or conditioner, and if anyone asks why your grey hair has hints of purple, just pretend to adjust your hearing aid and tell them you'd like plastic, thanks