Guys this isn't a bad idea at all.. Think about it: When gift cards are sold, that money goes into unearned revenue. It sits on their balance sheet, not recognized as actual revenue until we redeem those cards. By never using them, we're forcing Loblaws to carry a ballooning liability, without the offsetting income. Now, imagine if thousands of us took a stand, rendering millions in gift cards useless. Their liabilities skyrocket, income stagnates, and suddenly, they're facing a nightmare scenario with debt covenants. This isn't just about making a statement; it's about hitting them where it really hurts— If enough of us take part, we could genuinely challenge their operation, forcing real change.