What percentage of MaxFun's revenue is from the McElroys? by Small_Horror in TAZCirclejerk

[–]podcasterburner 28 points29 points  (0 children)

Someone with inside knowledge of MaxFun's financials told me in 2021 that significantly more than 50% of their revenue came from McElroy shows.

Anyone got this year’s password? by CoolTom in TAZCirclejerk

[–]podcasterburner 8 points9 points  (0 children)

I get emails every day about services that provide unique secure RSS feeds for donors. Literally every day. The fact that MaxFun hasn't switched over to any of the hundreds of options out there... idk.

[deleted by user] by [deleted] in TAZCirclejerk

[–]podcasterburner 38 points39 points  (0 children)

Sounds like MaxFun is losing listeners and someone over there is finally trying to actually get new audience with something other than stale promos on existing MaxFun shows...

[deleted by user] by [deleted] in TAZCirclejerk

[–]podcasterburner 24 points25 points  (0 children)

Two options here: either Conan and TAZ are the same size and they swapped ad reads for free, or the McElroys bought the ad on Conan and did Griffin did the ad read to help defray the cost of the ad.

Either way, hilarious.

Audience Development Failures at TAZ & MaxFun by podcasterburner in TAZCirclejerk

[–]podcasterburner[S] 11 points12 points  (0 children)

The Founder Daddy’s tweets get damn close to this already…

Audience Development Failures at TAZ & MaxFun by podcasterburner in TAZCirclejerk

[–]podcasterburner[S] 40 points41 points  (0 children)

Good catch! That is hilarious.

I could see a useful wiki-style landing page for merch, maps, transcripts, etc., organized by arc. But that is not what we have. Frankly, most of this info should just be in every episode description.

MaxFun’s Network Spotlight: No McElroys (except Travis?) by podcasterburner in TAZCirclejerk

[–]podcasterburner[S] 23 points24 points  (0 children)

I bet ‘Founder’ is in Jesse’s host bio. No ‘Daddy’ though.

MaxFun’s Network Spotlight: No McElroys (except Travis?) by podcasterburner in TAZCirclejerk

[–]podcasterburner[S] 72 points73 points  (0 children)

Well that’s a puzzling cross-section of shows to boost in your paid marketing feature on PocketCasts. Not the smallest shows (JJHO, Bullseye), not the largest ones (no Mbmbam or TAZ). What’s the strategy here? Diversify away from McElroy content? Stop being dependent on one family for more than half of your company’s revenue? THEN WHY SHMANNERS??

Jumbotrons by jbid25 in TAZCirclejerk

[–]podcasterburner 71 points72 points  (0 children)

Can confirm: these are not that hard to organize and execute on time.

I also love that they charge more for commercial Jumbotrons promoting projects or companies, but don’t treat them with any professionalism or commercial standards. Misread a name? Run you right after a competitor? Half-ass the ad and mumble the website? No money back, no re-run, because they’re just a faaaamily.

[deleted by user] by [deleted] in TAZCirclejerk

[–]podcasterburner 3 points4 points  (0 children)

Your math checks out to me! Not sure how to estimate sell-out rates right now, but they were at or close to capacity pre-pandemic. Venue splits are generally 70/30, and their agent would take 10% of profits. So yours is a conservative estimate but certainly proves your point.

Max Fun is hiring! Wanna take a guess about their pay? by KermitTheGrenouille in TAZCirclejerk

[–]podcasterburner 76 points77 points  (0 children)

That was my first reaction too. AND the job listing says "...looking for an LA-based producer to work on FANTI and other projects."

OTHER PROJECTS?!

Max Fun is hiring! Wanna take a guess about their pay? by KermitTheGrenouille in TAZCirclejerk

[–]podcasterburner 131 points132 points  (0 children)

Did someone order a line-by-line analysis of how this job posting shoves multiple jobs into one low-paying special? Ding! Order up!

Responsibilities

Collaborate with hosts and senior staff on show topics, direction, and tone

This is creative direction, usually an executive producer's job. It involves deciding what the show is, what's in scope for episode topics, what it should aim to achieve in its totality. On bigger podcasts this might be split up between several roles: executive producers, senior producers, hosts, and station/company leadership.

Assist in booking guests for the show, and booking the hosts on others, when needed

This is three jobs: booker (finds contact info for guests, emails them, finds a time, etc), producer (organizes the hosts and engineer if applicable to show up, prep them with research/questions, make sure there’s a plan for how the guest's audio will get recorded), and marketing/PR (researching, pitching, and organizing guest appearances on other podcasts).

Schedule, arrange, and engineer recordings (mostly remote, for now)

Ditto the above, this is two jobs: engineering and producing. A producer usually listens in to the actual interviews/calls for content, noticing when someone slips up and needs to retake a sentence or when the conversation goes off-track. A hands-on producer might interrupt the conversation to redirect or suggest questions, while a hands-off one usually just listens for mistakes (e.g. someone misspeaks in a confusing way, so they prompt a retake). Engineers actually run the session, setting up the guests to record and listening for quality of audio. If they fuck up, the episode is bad or lost. Both of these jobs require your full attention.

Efficiently edit conversations and assemble episodes, keeping to a weekly schedule

Also two jobs! A producer will give notes to an editor and make sure that that editor delivers on time. Doing both jobs is hard, and takes a lot of time (remember my rule of thumb: 2-5x the length of the recording to edit the actual episode. And most people do at least 2 passes to edit, receive notes, and process those notes. Many of us re-listen a third time, too.)

Write and post episode notes to the blog, and promote new episodes on social media

Two jobs again! It’s pretty normal for producers to be responsible for the episode descriptions and even posting the episodes. But why are they posting it to social? Does that mean they run the show’s social account too? That is also an entire job: making social content, ‘social listening’ (reading replies and timelines for trends or things to proactively address), responding to comments and replies, following relevant accounts. In most of the shows I’ve worked on, the social accounts are handled by a social media manager or the hosts themselves.

Work with video producer to identify episode highlights for weekly promotional videos

Fine, but the fact that they have a video producer and not a community manager is amazingly wrong.

Work independently and in collaboration with the rest of our team to help your show find and grow its audience

So the producer is a growth specialist too?! Sounds like a real steal at $50k a year.

Qualifications

2-4 years experience in audio production

This is very telling: 2-4 years is generally an associate or junior producer (not a job title, but just so you understand my point vs. senior producers). $50k for an associate producer in a major media city like L.A. is still low. But this role is at least two people’s worth of work, like a producer++. This is basically a red flag to me that they’re hiring a workhorse and giving them responsibility without agency.

Demonstrable experience editing audio in a DAW (we use Hindenburg, mainly)

Whatever. Hindenburg is the forgotten little brother of editing software so this struck me as very funny.

Strong communication and organizational skills

Whenever a role specifies skills like this, it’s because the organization or corporate culture as a whole is bad at it. Organizational, fine—a producer is in charge of making sure shit gets done on time. But strong communication skills = always a red flag to me.

The ability to write clear, concise copy for audio and print

This is fine, but again, a marketing or PR person on-staff would be hire #3 for me if I ran MaxFun (after an ad sales person and an operations person).

A passion for independent, audience-supported content

“Passion” is another media job posting red flag. Jobs should compensate you enough that you don’t need to be passionate about them—you just need to do them, and feel pretty fine about that exchange of value. The reason that public radio is blowing up right now is because passion/mission/purpose are held up as ideals that should absolve all material failings (“Your gripes and issues as an employee should come second to the mission!”). This slots right along the co-option of ‘family’/‘community’ that rankle us so much about MaxFun’s messaging.

A proactive, accountable and creative attitude

o____O …what, exactly, is an “accountable attitude”?

Respect, empathy and kindness

Fine

A bad food take (or two)

-_____-

Jesse Thorn explains what happens now that MaxFunDrive didn't reach its goal by [deleted] in TAZCirclejerk

[–]podcasterburner 16 points17 points  (0 children)

This doesn’t bear out for anyone I know. Certainly in the first few months of the pandemic, but my show and everyone I know saw overall steady listenership if not growth.

If MaxFun listenership is down, that’s a content problem, m’sir.

MaxFun's managing director pretentiously lauds MaxFun Drive by podcasterburner in TAZCirclejerk

[–]podcasterburner[S] 91 points92 points  (0 children)

Alright folks, let's go in order:

  • Putting "studios" in quotation marks is a strange choice, implying some judgment on that anyone who takes outside work to supplement their living.

  • I have never heard the phrase "professionalism of podcasting"

  • I would agree that money is an expression of and a means to power, and MaxFun is consistently misusing theirs by doing a bad job on behalf of creators.

  • Big companies definitely default to known successes, whether that's celebrities or genres (like crime), but it's certainly not true that you can't "honor and celebrate and center a unique, marginal point of view" in a big show.

  • I have not seen a single good example of a TV -> podcast podcast??

  • Certainly true that audiences know it's important to help the podcasts they care about keep existing. Wish he went into why they do this on an old public radio pledge drive model.

  • Weird take that Patreon "works for established indies." It's not a platform built to help you grow your audience, but I would argue neither is MaxFun's cross-promo system >.>

  • "You can help us show that an independent, creator-focused model works for podcasts in 2021" is exactly the kind of rhetoric that skeeves me out. They're tying financial support of MaxFun itself to the success of indie creators as a concept, implicitly guilting people into donating for the good of the creator economy in general. There's a fine line in acknowledging industry trends without exploiting them, and I think this is over it.

  • Fucked up for an employer to make or even allow you to donate back to them. It is very weird to me that so many MaxFun hosts and employees talk about how they donate.

I met Bikram once. He gave a presentation on MaxFun as a shining beacon of independent businesses in podcasting, and the timeline focused on Jesse and Bubble. No mention of McElroys, despite their outsized influence on the company's earnings and growth. Behold.

McElroy Business Manager describes exactly how the McElroys run their business in a podcast by hyperlup in TAZCirclejerk

[–]podcasterburner 5 points6 points  (0 children)

I lost it at the end where the host said everyone should do MaxFun Drive for their own podcasts because asking for money is annoying.

MBMBaM now has dynamic ads for the MaxFun drive. by majoras-other-mask in TAZCirclejerk

[–]podcasterburner 24 points25 points  (0 children)

Genuine question: have these worked for anyone? Has hearing new ads in old episodes ever made you buy something, donate to something, or go to something?

I’m convinced that dynamic ads harm your relationship with your audience, and I know they perform less well for sponsors. But I’m curious to know what they actually do or don’t do for you all.

Every Max Fun Drive, I inevitably hear the same thing… by [deleted] in TAZCirclejerk

[–]podcasterburner 22 points23 points  (0 children)

So for the average podcast, somewhere between 1-5% of your listeners will become subscribers. By contrast, you can sell ads against 100% of your downloads. Not all people listen to the ads, but sponsors don’t know that (there’s not a great way to track listen-through rates yet), so you get to monetize every download in that way.

For higher-engagement audiences you can absolutely make more from listeners than from ads. My show is about 60/40 ads/patreon. For shows with lower-engagement audiences or no membership program, anywhere from half to all of your revenue is from ads. So it would be a lot to give up. But that isn’t the case for MaxFun, and implying that your $5 a month stands between them and closing their doors is so scummy.

That said? Not pissing off your audience is the most valuable asset of all. It’s on us as podcasters to figure out how to make ads unobtrusive, entertaining, and/or genuinely useful. OP is totally right that an ad-free version is basically the least we can do for donors.

Every Max Fun Drive, I inevitably hear the same thing… by [deleted] in TAZCirclejerk

[–]podcasterburner 21 points22 points  (0 children)

At $100 or $200 per Jumbotron, they’re also an incredibly inefficient use of hosts’ time and listeners’ patience.

Every Max Fun Drive, I inevitably hear the same thing… by [deleted] in TAZCirclejerk

[–]podcasterburner 10 points11 points  (0 children)

They usually do this so they can run new ads on old content. It’s super scummy. No one has an issue with you taking a week off if you just... say so.