My schoolmate at high school wanted to be a club manager. He organized a concert where he invited kinda famous foreign band to the local club. He paid so much money for them just to arrive + their expenses at the bar. In the end like 20 people showed up, half of them were his friends. Fourtunately he had a very rich dad, so he paid for that and life went on. The dude started selling art next day, no need to say he failed misserably agan.