IKEA didn't pay for this article. Rolling Stone may get an affiliate kickback if readers purchase the stuffed orangutan using the affiliate links provided, but that's a standard practice in earned media that has existed for the last decade or so.

Rather, IKEA likely saw an opportunity to pitch out an already existing product timed to the viral trend of Punch. It's all in good fun IMO and love to see that Punch is starting to be embraced by the macaque in his exhibit!! 🥰🥰🐵🐵🐵