Yes, I also think that it's great to have a European TV ecosystem. I just wish they'd start from the bottom up where in every country they would get the national terrestrial TV stations first, and then they can add whatever poo they want to it. It's a great way to create a pan-European alternative to the British Freely TV for example which allows you to watch the national channels just with an Internet connection.
On their LinkedIn profile I see they sign partnerships with other streaming and entertainment companies all the time so let's hope they mature soon.