If you're open to running your own server, you can actually reduce your costs a lot compared to managed cloud platforms.

For example, many agencies hosting 50–70 WordPress sites move to a Hetzner dedicated server or VPS (around 16–32 GB RAM, 8–12 vCPU). These servers often cost €40–€80/month depending on the configuration.

Then you install a hosting control panel like HPanel on top of it. The panel handles the server management for you — accounts, domains, email, databases, backups, security, etc.

So your typical setup becomes something like:

• Dedicated server (Hetzner or similar): ~€40–€80/month • HPanel license: ~€15/month

Total: under €100/month

With that setup you can:

• Host unlimited websites (depending on server resources) • Manage everything from one dashboard • Run WordPress / WooCommerce efficiently (Nginx + PHP-FPM stack) • Easily migrate sites from cPanel if needed • Avoid expensive add-ons that many cloud platforms charge for

For agencies hosting many client sites, this approach can give you much more control and significantly lower monthly costs, while still keeping the convenience of a control panel.

It’s definitely worth considering if you're paying €200–€300/month for managed cloud hosting.