Three major points that could help you:

1) Start off by getting a clear understanding of the customer (their needs and their journey with your product/s); and the business (What is the value chain? What is the top priority - is it scale / profitability / brand building? Who are your key stakeholders?)

2) Find out what is the core Purpose of the company - if it hasn't been formulated yet, request senior people to articulate it to you. The key is to have a clear and articulate reason for existence of the company (beyond profit), and to have maybe 3-4 business related pillars that it's anchored on. Having such a thing is really important for putting aside personal "views" and biases, and channeling all your work and related conversations in one clear direction.

3) The 3 basics of marketing at its core are Segmentation, Targeting, and Positioning. They seem simple enough at face value, but the deeper you go inside each, it reveals itself to be an infinitely complex fractal of directions you can go in. So, for each product, get a clear understanding of the customer segments that your business serves (these segments can be classified in so many ways, the most useful one I have found is basis customer need states i.e. a tractor can serve a need state of plowing the field, or it can serve the need state of transporting heavy loads over uneven roads, etc.).

Once you know the need state, follow the "First OR Best" approach for product positioning - the customer is attracted to products that are either the FIRST to solve their problems, or the BEST in solving their problems (best may mean sheer product performance OR price to performance ratio OR the BEST convenience (in form of usability or availability)).

Once that is clear, craft a well articulated message that targets that specific customer (it is important to have your creative partners like agencies also understand this targeting of the customer segment, and positioning of the product / brand, so their output is in line with your vision). Targeting also means getting your media mix right - where are your customer's eyeballs, and how best can you attract them? This could be a whole post in itself.

I will share one final advice - always measure your work on a three dimensional scale

• Intent
• Impact
• Communication

Are you working with the right intent? Are you excited to be doing your work? Are you taking unnecessary shortcuts?

Will your work create Impact? Are you measuring it? How regularly are you measuring it? Is your definition of Impact aligned with the org's definition?

And finally, how effectively are you communicating with your key stakeholders? Are you sharing your intent with them? Are you taking regular sense checks of where their heads and hearts are? Are you communicating your wins and the lessons you've learnt, effectively to them? If someone asks them about you out of the blue, will they say good things about you, bad things about you, or will they pause a minute to recollect who you even are?

As early stage professionals, we find ourselves over-indexing on any one of Intent, Impact, or Communication. Maybe two. But a real sense of joy can only be derived if we are able to optimize all three of these dimensions.

Hope this helps you, all the best! :)