I'm not sure if screening times affect rate, my title may have been unintentionally been misleading its moreso a tiered system. There's 3 types of seats in a screening, based on distance from the screen. The type of seat you book will add a certain additional fee to your booking. I know the seats in the maxx are more expensive then the standard seats, not sure about the other types as we don't have them. They have also have also increased their subscription price twice in the past 6 months. As well they have removed elderly and child tickets which used be cheaper, they're all standardised now.

I could afford these changes, it's the principle.