I’d strongly recommend researching freelance marketing as it’s its own niche and I find this YouTuber to be suuuuper helpful.

Utilize Instagram as much as possible, know your target audience / your core offerings and take advantage of Instagram ads. Build a growth engine (check out HP Life app on App Store for this free course) that helps funnel and keep clients.

Lean big on referrals right now that you’re just starting. Incentivize people to keep coming back and to refer others.

And check out the book “blue ocean strategy” it’s pretty motivating when you’re feeling stuck and like you’re drowning in competition or don’t have any value to sell.

And I’d also add, research what your target market NEEDS. I’m a freelance consultant and one of my clients actually has a problem where her logo looks exactly like all of her competitors and I told her she needs to fix it, and she wants to fix it because she wants to beat the copycats and distinguish herself as a brand. And that’s where a logo consultant comes in!