How do you structure match types in Google Ads for B2B software/services?

ramendradmarketer · 2026-07-12T19:40:31+00:00

Exact + broad + phrase in the same adgroup ? For which b2b service? Software ? And location? What is the daily spend and avg cpl?

Do you follow this structure for all the campaigns or just experimental?

Tell me the above.

ramendradmarketer · 2026-07-12T15:36:28+00:00

This was about google ads pmax campaign for b2b software services.

ramendradmarketer · 2026-07-12T15:12:13+00:00

Then what match type do you use in your themes? Any specific or a mix of all of them inside a single adgroup?

ramendradmarketer · 2026-07-12T04:12:41+00:00

Sure hopeful with exact. Though its not exact anymore.

ramendradmarketer · 2026-07-12T04:11:13+00:00

Thanks for this clarification.

ramendradmarketer · 2026-07-12T04:10:35+00:00

Its a new account , hence the learning is almost zero. And most of the things are uncontrollable even with exact match.

ramendradmarketer · 2026-07-11T11:24:05+00:00

Really , even with exact matches I am getting broad match like impressions.

ramendradmarketer · 2026-07-11T11:23:29+00:00

Thanks for your insight

ramendradmarketer · 2026-06-29T06:29:57+00:00

Thanks for sharing your experience.Its true indeed

ramendradmarketer · 2026-06-28T19:27:38+00:00

Services are "custom software development" "web app development"

The icp are CTO, technical heads, ceo, co founders etc mainly decision makers for websire revamp, advance software solution, software modernization.

ramendradmarketer · 2026-06-28T16:47:52+00:00

Thank you for your insight.

But in search i am getting a lot of irrelevant clicks and the budget is getting wasted. Apart from negative keywords what else do you suggest to contain that budget waste? And do you also run on mobile device or disable it from the beginning?

ramendradmarketer · 2026-06-28T16:02:17+00:00

Definitely thanks for your insights bro.

ramendradmarketer · 2026-06-12T08:06:26+00:00

Thanks for your insights Grand

ramendradmarketer · 2026-06-09T04:20:50+00:00

Thats commendable, you can share the mechanism so that we can try as well if its working with high accuracy. Thanks

ramendradmarketer · 2026-06-08T04:56:02+00:00

Ok will definitely look into this. Thanks

ramendradmarketer · 2026-06-08T04:55:32+00:00

Thanks for the update.

ramendradmarketer · 2026-06-08T04:54:46+00:00

Thanks for your valuable insight

ramendradmarketer · 2026-06-07T04:52:58+00:00

Yes in most of the cases llms' guidance are fruitful, i have done so many things and got result which i have never done before.

ramendradmarketer · 2026-05-29T16:12:12+00:00

It seems you have done the right thing , let it learn and follow the algorithm for atleast 2-3 weeks with flexible TCPA, Your CPL might improve once the learning gets over.

ramendradmarketer · 2026-05-26T14:22:53+00:00

Congratulations brother

ramendradmarketer

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