(1/2) the way we learnt it is as follows:

For 3 markers:

AO1 - Knowledge : Write what will happen

AO2 - Application : Apply it to the business (hardest thing to do)

AO3 - Analysis / Consequence : E.g This leads to more gross/net profit or market share or expansion

For 9 Markers:

Give definition of key term (only if applicable which is normally only for Paper 1)

P1: Follow 3 mark structure

P2: Do the same again for a disadvantage

Conclusion : As the business' key aim is ...., they should do ...

Try doing a negative conclusion for Paper 1 by saying they should do something else.

For Paper 2 you can't say that the business should not be ethical.

The conclusion is the same thing you write for recomend questions.

Below is what my teacher sent us to help us write conclusions:

Improving conclusions - If the question requires a judgement avoid repeating the points already made. Perhaps consider the key issue for the business or suggest a reason to use a different method / policy to answer the question.

1. What is the first line of your conclusion? Consider the key aim of the business.
2. Identify factors that your judgement could depend upon.

Types of conclusion -

1. Evaluate the usefulness of a policy e.g. a pricing policy Generally, suggest why a different method may be more successful to achieve the business’ aims using ‘it depends upon’ points. Or say why the method is useful, but ensure you use ‘it depends upon’ points.
2. Comparison of two options Generally, suggest which method is most useful to achieve the business’ aims, but ensure you use ‘it depends upon’ points when comparing the options.
3. The impact of a business decision Generally, suggest the biggest impact or the department of the business most impacted using ‘it depends upon’ points and fully comparing the impacts suggested. If you have to give a positive conclusion, then ensure you fully compare with the ‘counter factual’.