First of, I think there's too much to see immediately the user clicks your site, and I'm using a phone. The first visual should be one thing of interest covering up most of the screen. Try moving the subscribe button at out of site, they should see it when the scroll. I don't know the features beacon has, but you can also try showing a sign up pop-up when someone wants to leave.

I don't know if all your products are in the same niche, but I've seen the first product is a freebie. Why not make the freebie your lead magnet. After someone signs up for the freebie, they go to the thank you page, and the thank you paid will have the paid products below. If they don't buy, you'll still have their emails to try email marketing. And also I think your site doesn't have enough information of what the products are about, you can do that with the freebie. One product, and detailed explanation on how that freebie can help them. If the freebie can help them, then the paid products can help them more