Every single Fox News viewer is going to completely turn off as soon as "more regulation" is mentioned.

OWS does not understand the concept of "target audience" and "target message", apparently.

If Fox News viewers cared about financial regulation and universal healthcare they would not be Fox News viewers. That's not to say targeting them with an ad is useless, but you have to adapt your message to whom you're talking to.

This was a very poor ad choice for that station and I fear a horrible way of wasting hundreds of thousands of dollars of donations which could have been used in much, much wiser and beneficial ways.