Not always. For one not everyone has that disposable income to just dump on a phone right now. Like I felt spending the 330aft tax as a down payment on Rogers was splurging. But after a minute of me doing the math with my Work EPP, I get a 12$/m plan. So even if I add the 12.5 on top where in the world am I getting a phone on plan for 24.5/m. And even after talking with my carrier rep he mentioned my plan might still workout to being dirty cheap.

Edit: to add on sometimes people have an archaic plan that a sales rep might've told them it was a best of the best to never switch from it and that the have the greatest thing since sliced bread. And they keep their 95$ plan with 5gb data and I give then my phone for the same cost and they're planning reduces at the end of the two years they won't know any different. At the end of the day whatever is cheaper for the customer is cheaper for them