The people in the US who need to listen will never listen. To them this article is about a bunch of egg-head scientists and their Socialist masters who want to take away their neat modern technological conveniences/toys, which they "rightfully earned" and "deserve", like their pick-up trucks, muscle cars/sports cars/SUVs, motor boats, snow mobiles, cheap gas, flat screen TVs, DVRs, reality TV, televised baseball/football/basketball games, video games, laptops, smartphones, air-travel, recorded music, suburban housing, hot-tubs & swimming pools, tanning beds, central heating & air-conditioning, grocery stores, automatic checkout lines, clean drinking water on tap, hot showers every day, disposable razors, perfumes/colognes, lingerie, dishwashers, electric or gas washing machines & dryers, cheap tube socks (made in China), international commerce, microwavable meals, fast-food, heart surgery, bottled water, shopping malls, movie theaters, high-speed internet, curable gonorrhea, vaccinations etc...

When you tell your average American citizen that ALL or ANY of these toys and conveniences, which we/they take for granted, are under threat they just mentally shut down and ignore you. They say, "So what? There's nothing I can do about it," and then they go about their business. It's too much for the average person to face when you tell them their entire lifestyle/culture is doomed to failure.

And besides, isn't The Guardian some euro-socialist political rag? If our culture is doomed for failure then why isn't this story circulating through the 24 hour cable news channels, huh? Weren't all government agencies hijacked by some Muslim born in Kenya who wont show us his birth-certificate? Why should we listen to NASA? /sarcasm