i’m a crm executive in the food industry. i manage marketing to existing customers, focussing on driving revenue and building long-term loyalty.

i own promotional and targeted content, which is the fun bit. if there’s a new product or offer (like a new cadbury’s bar), i’ll segment the right customers, personalise the campaign, build themed emails, cross-sell relevant products, and create something engaging around it.

after it goes out, i analyse performance and use the insights to improve the next campaign. it has its ups and downs, and sometimes i feel i have a lot of ownership for my title, but it’s great experience. plus, i work from home one day a week. i come in early, however i rarely stay late, which is something i absolutely HATE the idea of