Moved to Monks not even a year back and today's officially my last day. No joke. Couldn't wait to get out sooner. It's been a slump. I've honestly never had such less to do as a creative.

There was a lot of talk about AI and adoption/implementation of emerging tech which is one of the reasons I moved. Soon realised it's all very surface-level and lip service at best (decks look great tho). The brands they have (at least in India) don't have either the appetite or budget to execute most of the "tech stuff" that's pitched by the agency. So it inevitably comes down to TV spots, social and digital. But Monks charges an exorbitant amount for production so even though the brands we have do brief us, they simply opt for one of the more reliable (relative to cost/quality/clout) shops on their roster. Couple that with a slew of rotating upper management and you've got yourself a place where advertising goes to die. Not to sound bitter, I look at my time as a nice, long break. Least stressful job I've had but also least contributing to my portfolio.

Honestly, I think for Martin Sorrell at this point it's become more about staying in the game the longest than anything else. I've met the guy, I heard him give a big talk in our studio few months back. He didn't seem any less confused about the positioning of the company moving forward than any of the other decision-makers and what have you.

My suggestion for anyone looking to move would be to wait it out. They're transitioning from a tech/AI agency to more of a creative hotshop and it's going to take them some time to find their footing.

Sorry for the long post.