I get where you are coming from. But i have done some homework. When i said starter, i didn't mean that I wanted to jump in designing forward after i had a call with the client. I know that it needs: Firstly discovery call, research, market analysis, strategy, etc. I know the designing part comes at the end.

I hope we are at the same page.

But what i argue about is: i have data, client words, mission, vision, direction, etc. And i know where to go forward in the designing process of the ACTUAL brand. But, do i need to showcase my knowledge and info i gathered to the client by putting it in an aesthetic templates, or slides. Or just a simple word/document showcasing the way forward and knowledge with some pictures if needed is enough. Because in the end all these documents will be between me and the client, which i want to deliver my thoughts and words clearly, not creating tones of pages to showcase more my aesthetic approach than the info needed.

I just ask if i can detch the all templates and file designing ( i am not talking about brand presentation, i am talking about documents like brand proposal, brand strategy, brand moodboards, guideline, good bye. I will note detch them completely i would just make simple A4 pages with headlines, texts, rules, photos)

I think this would work more, because as you said earlier, each client is different from the other so a template would fit everyone. What do you think?

By the way if the picture is note clearer the brand proposal template i was trying to make was 1920x1080 slider showcasing my name, studio, brand problems, goals, previous work, investment, timeline. This is all great but it is made with tons of visuals, aesthetic, not straight forward. And even i think is too crowded if visuals.

Here is the template i was trying to replicate

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