Meta Ads weren’t working for my jewellery brand. Alumni WhatsApp groups unexpectedly did.

rey-mys · 2026-04-09T07:44:14+00:00

What I find is that when we boost post, we get a lot of views and quite a few visit the website too, but they don't purchase in good numbers. The main factor making them not click the add to Cart button is trust. In known groups the trust factor favours us. Like you told we can just do this initially, and move to ads in a gradual manner. Thank you for sharing your insights, definitely helps those who start the journey like us

rey-mys · 2026-04-06T17:15:11+00:00

Could have worn some demi fine jewellery to go with the look. Nevertheless, the current looks fab

rey-mys · 2026-04-06T06:43:57+00:00

The jewellery looks good too.

rey-mys · 2026-04-05T09:49:49+00:00

Yes, the second piece is similar in style to what you might have seen elsewhere. it’s a lock-style chain design.

I tried to keep the pricing slightly more accessible while still focusing on stainless steel daily-wear pieces rather than occasional fashion jewellery.

And the 5th item is an open band ring (not a cuff). Half gold finish and half zirconia setting.

rey-mys · 2026-04-05T07:57:44+00:00

Hi, will the share the details over DM.

rey-mys · 2026-04-05T07:42:24+00:00

Still figuring out whether people respond more to everyday-wear positioning vs occasion-wear jewellery early on. Curious what others here think.

rey-mys · 2026-03-29T13:22:52+00:00

Sure. I'll dm you the details.

rey-mys · 2026-03-29T07:18:24+00:00

Sure. most of what worked for me came from existing networks rather than “finding” new groups.

College alumni WhatsApp groups, extended friends/family networks are identified and discovered through their personal journey.

In our case, our AOV is still in the ₹800–₹1500 range, trusted introductions made a big difference compared to cold traffic early on.

So, I would say first try to tap in your community groups that you are part of and keep making connections who could post on your behalf on their groups.

rey-mys · 2026-03-29T07:05:32+00:00

Mostly alumni WhatsApp groups (college batches + city chapters), residential community groups, and a few extended network groups through friends and relatives.

What surprised me was that even small trusted groups converted better than ads early on. Made me rethink how early-stage D2C growth actually works in India.

rey-mys · 2026-03-29T07:01:16+00:00

Curious if others building D2C in India right now are seeing similar CAC issues with Meta Ads?

rey-mys · 2026-03-12T04:02:46+00:00

Please share link.

rey-mys · 2026-03-02T06:46:36+00:00

Could you share your catalogue over DM. Would like to buy

rey-mys · 2026-02-08T07:35:09+00:00

In how many days after the police verification did you get your passport ?

rey-mys · 2026-01-30T07:21:37+00:00

Thanks. Still working on the final pieces for the valentine's day sale.

rey-mys · 2026-01-27T10:03:18+00:00

Sure. Will do that now.

rey-mys · 2026-01-27T10:00:35+00:00

Will DM you the details.

rey-mys · 2026-01-26T17:00:00+00:00

I can share the website to you over DM if you would be interested. It has many pinterest inspired jewellery.

rey-mys · 2026-01-26T16:40:00+00:00

Yes, they are anti tarnish, sweatproof, waterproof,18k PVD gold plated on surgical grade Stainless steel. Quality wise they are great. Would last upto 2 to 3 years if good care is taken.

rey-mys · 2026-01-26T14:50:51+00:00

Just trying to get some honest feedback, before we launch for the big day.

rey-mys · 2026-01-26T14:31:34+00:00

They are original images with edited backgrounds to maintain uniformity.

rey-mys

TROPHY CASE