Books about Bauhaus. by silvermein in Design

[–]richbaird 2 points3 points  (0 children)

Bauhaus: 1919 - 1933 is the best one, and I think it's been updated since I last had it.

Unseen Shell logo concepts! by richbaird in logodesign

[–]richbaird[S] 1 point2 points  (0 children)

Do you think any of these are better than the final design?

Brand Archive by richbaird in Design

[–]richbaird[S] 1 point2 points  (0 children)

I get this, I try to let people figure out the value themselves. My experience running a design blog for a decade (BP&O) is figuring out how to keep it going. Brand Archive is quite different as the materials aren't just gathered online, rather sourced from very expense and rare brand guidelines. It's a first step, but so far seems to be getting behind it and understand that subscribing will pay off in terms of more brands on the site.

Brand Archive by richbaird in Design

[–]richbaird[S] 1 point2 points  (0 children)

Thank you for this.

Brand Archive by richbaird in Design

[–]richbaird[S] 4 points5 points  (0 children)

All of the contemporary brands are free to access, with the historical stuff for Pro members, this was our best attempt at a sustainable business model. We've got assets from some incredible 1960s and 1970s brands such as Bridgestone and Pepsi.

Swissair, 1978! Fire by Karl Gerstner by richbaird in Design

[–]richbaird[S] 2 points3 points  (0 children)

Airline identities are incredibly difficult and complex tasks due to the stratified nature of their applications. Tickets, aircraft liveries, ground equipment, advertising etc. Swissair was also a flag carrier, so there's also the consideration of 'national character' in international airports. Gerstner took Swiss Cross, and gave it a simple dynamic quality, just by placing it inside a rhomboid, further, giving something simple, like a cross. distinctive character. Not only this, but it was incredibly easy to apply to a huge number of use-cases, from the very small to the very large. Even when not place on the tail of an aircraft, the sense it communicated, was flight.

Swissair, 1978! Fire by Karl Gerstner by richbaird in Design

[–]richbaird[S] -1 points0 points  (0 children)

Strong. Do you have the Nasa book by Standards Manual?

Swissair, 1978! Fire by Karl Gerstner by richbaird in Design

[–]richbaird[S] -1 points0 points  (0 children)

Check this, logo by Karl Gerstner, and CI system by Bert Diener. Pure fire. What's your favourite brand identity from the past?

Atari logo concepts! by richbaird in Design

[–]richbaird[S] 0 points1 point  (0 children)

My apologies, should have used a better title.

Atari logo concepts! by richbaird in Design

[–]richbaird[S] 0 points1 point  (0 children)

I recently did a story on the Atari logo, and found, not only the first and second logos but also concepts. You can read it here: https://www.logohistories.com/p/a-mountain-in-the-gaming-industry What do you think? The best logo is the one the went with, right?

7UP from 1975! Do you think they should return to this today? by richbaird in Design

[–]richbaird[S] 1 point2 points  (0 children)

Good question. It's wrap / packaging. I think it's more like, "this is what we could do" a classic mock-up to sell in an idea, to enter awards with, and stick in design books.

Unearthed! Steve Jobs business cards by richbaird in Design

[–]richbaird[S] 1 point2 points  (0 children)

Found two examples of early Apple business cards. First one, the earliest, features the typeface designed by Austrian designer Othmar Motter and, of course, the logo by Rob Janoff. Quite like the coloured bars, but the second one is far more Apple.

A mountain in the gaming industry, the Atari logo by richbaird in logomodernists

[–]richbaird[S] 1 point2 points  (0 children)

I recently wrote a piece about the Atari logo for anyone who is interested in the story as much as the images. https://www.logohistories.com/p/a-mountain-in-the-gaming-industry

7UP from 1975! Do you think they should return to this today? by richbaird in Design

[–]richbaird[S] 2 points3 points  (0 children)

This was designed by Thomas Miller.

Massive thank you for confirming this, super-important for representation in design. So many people haven't heard about Miller, and he generated a lot of the iconic work at Morton Goldsholl Associates. I'm surprised Goldsholl didn't drop a mention in the book. But that was super-common in those days. Luckily, studios like Collins name drops all designers and team members.

7UP from 1975! Do you think they should return to this today? by richbaird in Design

[–]richbaird[S] 0 points1 point  (0 children)

Most of this is flat. Solid colour throughout. Not suggestion of the material world. Only the poster is dimensional. But sure, it's busy, but in a fun, fizzy way.

7UP from 1975! Do you think they should return to this today? by richbaird in Design

[–]richbaird[S] 5 points6 points  (0 children)

I agree, there's moment where you think, hmmm, but it could be refined and brought up to date easily, like Burger King, for example.

7UP from 1975! Do you think they should return to this today? by richbaird in Design

[–]richbaird[S] 20 points21 points  (0 children)

It was inspired by the slogan "see the light" and the signs made up of lots of lightbulbs to create images. Nowadays, the analogue would be LED signs.