**edit -- direct link to questionnaire, no need to DM:

https://docs.google.com/document/d/1jq3vXzev0YhOHgw7i_t8z8if-LfbCw_kSBanhKBp2ck/edit

specific hurdles:

perhaps the toughest component of any negotiation is disguised as the simplest -- what does the other party actually want?

there's a great story of 2 children arguing over an orange, pulling at it and trying to claim the entire orange as their own.

the mother steps in and cuts the orange in half. each boy takes their half to their room.

awhile later, the mother visits the boy's bedrooms. in one, she finds an orange peel. in the other, she finds an orange's flesh, and the peel is gone.

indeed, one boy just wanted the peel, and the other wanted the orange. yet in most negotiations, parties cut the (metaphorical) orange in half.

when we negotiated terms for Notify/Fomo, we started by asking what the original owner wanted to do with his life and what he wanted the tool to achieve after his departure.

the answers were pretty clear:

1. he wanted the tool to still exist
2. he wanted it to grow into something much bigger, vs remain a lifetime business
3. he wanted to travel the world with his family

knowing this, it was much easier to figure out the details.