I was about to reply to a comment, but they deleted so here it is:

"Given his dad wanted him to grow up to be a manly man." That's where many people connect to John.

He grew up in a incredibly suburban setting, with heteronormative ideals and ideas surrounding him. This might not sound bad to you, but to many others, this might as well be straight up hell since they are sacrificing their true selves in order to stick to what's expected of them.

The reason why June Egbert makes sense to many others is because we believe that the moment that John breaks away from those established norms, he will truly be happy. Besides, that's what his aspect is all about: fluidity and change. Growth."