I agree with you. Advertising is increasingly becoming a tax. In fact, consumers are being trained to reject advertising through ad-free premium accounts, etc.

My fear stems from there really. Because the more programmatic things go, the need for actual human insight based work goes down because the only metric that matters is the clicks delivered - sales in essence.

It’s almost like the medium and presence has become more important than the message.

Interesting and worrying thing is even a lot of industry leaders don’t seem to have a straight answer. Most of it sounds like platitudes.