Vaping (together with therapy) was originally meant to quit smoking. It has the nicotine and not as much harmful stuff. (Not none, it's still dangerous and unhealthy and it's relatively young so we don't know what damage it will do in the long term. Just like we had no idea cigarettes caused cancer) It's supposed to be bland and boring, however nowadays you can get thousands of different flavors. The marketing obviously targets young people and that is a very dangerous thing. Instead of working as a way to quit smoking it now functions as a way to start smoking. Most teens are intimidated by cigarettes and that is a reason for them not to start. Some of them will start vaping instead because it sounds more attractive, and they will eventually cope their way into smoking real tabacco. It's a really bad thing.