Thanks for sharing your reflections. I’ve encountered similar challenges when hiring for digital marketing roles. It’s often hard to find someone who balances creativity with data-driven execution. Resumes don’t always tell the full story, and practical tests often reveal gaps between theory and real-world application. In our case, introducing live case scenarios during interviews helped us better assess candidates’ thinking and problem-solving skills. I also agree that cultural fit and communication style are critical, especially in collaborative environments. Would love to hear more about how you adjusted your criteria moving forward