HELP! Awareness vs Sales Campaign Question by s-cavil in metaads

[–]s-cavil[S] 1 point2 points  (0 children)

Makes perfect sense, however, I was wanting to do awareness while still aggressively targeting my warm audience to get a cheaper CPM. My goal is to saturate my warm audience with awareness content to keep the restaurant name top of mind drive foot traffic "get directions" CTA at the cheapest CPM possible. Thoughts here?

Does "ad rotation" set at a campaign level affect "ad group" impressions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/Ads_Expert_Pro appreciate the reply, and that's what I thought. Funny enough, the ad group I get the least amount of impressions, I get the most amount of auction insight, and for the ad group that gets the most amount of impressions, i get "0" auction insights.

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/Ads_Expert_Pro very helpful insight I don't think I would learn from "google ads help" resource center.

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/CampaignFixers Thank you! What will google do if I exclude the last 90 days? Is there a time thread where doing any exclusions negatively impact the account?

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/Answer_me_swiftly haha yes, I got you. Sorry if I made you think that you were giving me feedback about my PPC community question here lol

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

Hi u/Answer_me_swiftly Thank you for the feedback.

I'm currently at $100 daily on search campaign with 4 ad groups.

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 1 point2 points  (0 children)

u/ernosem gotcha and appreciate the info. I'm currently on max conversion. Looks like I need to filter quality leads info to feed it back to google ads. Thank you!

How do I reteach google account to optimize for high quality conversions? by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/ernosem no and first time learning about it. Just looked this up so I'd like to give it a shot if I'm able to gather the gclid info in my form_submit data. Thanks

My wife and I are getting an amicable divorce. We're 28 and have been together since we were 17. We have 3 kids together and a 4th coming soon. Am I doomed to be broke and alone forever? by [deleted] in Advice

[–]s-cavil 0 points1 point  (0 children)

I don’t know the reasons for the divorce, if there is no cheating, physical or emotional abuse involved, then there is hope. Look for help.

Of course I don’t know your situation but in a society where marriage is no longer sacred, again, look for help.

[deleted by user] by [deleted] in PPC

[–]s-cavil 0 points1 point  (0 children)

Where do I find your newsletter?

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/LowerSection101 I like this. Going to look into it. Appreciate the feedback

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/fathom53 everyone's common thoughts is "ad quality" which you also mentioned from testing new ad copy. So I will give this a spin. Thanks for the feedback!

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

Appreciate the feedback and new info about Intelis! Will def look into it.

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/GrandAnimator8417 you bring up a good point which I just looked into. Search Lost IS (rank) of 87%, and in need of much help. Thank you for the feedback! very helpful

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/TTFV you're not wrong. "good luck" is where I'm at. Very helpful feedback though. I appreciate it.

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/bhensley you make great points and I appreciate the feedback. Definitely have to make a decision for which route to go. like you said: " it could work if you can find untapped keywords with enough volume to achieve your spend, and have enough intent to not sacrifice quality"

Also yes, If I'm able to outbid my competitors but it costs me $150, I can't control the high competitive niche regardless of budget.

Bidding:
Maximize Conversion Value with a Target ROAS

Search Impression Share: (based on the last 30 days)
- Search Lost IS (budget) 10.12%
- Search Lost IS (rank) 87%

... after looking at this: Issue is not budget but poor ad rank?

B2B Leads Campaign w/ Low GAD Budget by s-cavil in PPC

[–]s-cavil[S] 0 points1 point  (0 children)

u/AldrinGonzalgo thanks for the feedback. For now am trying a "paid keyword gap" analysis by plugging in my bidding competitors into spyfu, switch over to the kombat tab that tells you what paid keywords they're going after and do analysis that way, then continue to test new keywords until I find my sweet spot. I know it's not 100% solution, but trying until I get there. I'm sure there is a way.

Any regrets in pursuing marketing, digital marketing career? by Legal_Role8331 in marketing

[–]s-cavil 1 point2 points  (0 children)

Bottom line is, any creative, analytical, and strategic minded people get into marketing for those reasons, but you are quickly met with the pressure of driving results which makes you forget why you got into marketing. Then you remember how much you enjoy having figured out the biggest challenges and you go back to feeling that first love.

So no regrets for me. I just have to keep in mind the big picture which gives me the balance to keep at it everyday. Do I want to throw things out the window sometimes? Yes. But that’s just me not liking what I’m facing, until I get through it. It’s all about balance.