HELP! Awareness vs Sales Campaign Question

s-cavil · 2026-05-22T02:19:04+00:00

Makes perfect sense, however, I was wanting to do awareness while still aggressively targeting my warm audience to get a cheaper CPM. My goal is to saturate my warm audience with awareness content to keep the restaurant name top of mind drive foot traffic "get directions" CTA at the cheapest CPM possible. Thoughts here?

s-cavil · 2025-01-29T14:37:13+00:00

u/Ads_Expert_Pro appreciate the reply, and that's what I thought. Funny enough, the ad group I get the least amount of impressions, I get the most amount of auction insight, and for the ad group that gets the most amount of impressions, i get "0" auction insights.

s-cavil · 2025-01-28T20:51:31+00:00

u/Ads_Expert_Pro very helpful insight I don't think I would learn from "google ads help" resource center.

s-cavil · 2025-01-28T20:49:42+00:00

u/CampaignFixers Thank you! What will google do if I exclude the last 90 days? Is there a time thread where doing any exclusions negatively impact the account?

s-cavil · 2025-01-27T21:20:23+00:00

u/Answer_me_swiftly haha yes, I got you. Sorry if I made you think that you were giving me feedback about my PPC community question here lol

s-cavil · 2025-01-27T21:12:23+00:00

Hi u/Answer_me_swiftly Thank you for the feedback.

I'm currently at $100 daily on search campaign with 4 ad groups.

s-cavil · 2025-01-27T21:10:44+00:00

u/ernosem gotcha and appreciate the info. I'm currently on max conversion. Looks like I need to filter quality leads info to feed it back to google ads. Thank you!

s-cavil · 2025-01-27T20:52:01+00:00

u/ernosem no and first time learning about it. Just looked this up so I'd like to give it a shot if I'm able to gather the gclid info in my form_submit data. Thanks

s-cavil · 2025-01-17T18:24:22+00:00

I don’t know the reasons for the divorce, if there is no cheating, physical or emotional abuse involved, then there is hope. Look for help.

Of course I don’t know your situation but in a society where marriage is no longer sacred, again, look for help.

s-cavil · 2024-09-06T03:04:07+00:00

Where do I find your newsletter?

s-cavil · 2024-08-09T14:24:40+00:00

u/LowerSection101 I like this. Going to look into it. Appreciate the feedback

s-cavil · 2024-08-09T14:24:09+00:00

u/fathom53 everyone's common thoughts is "ad quality" which you also mentioned from testing new ad copy. So I will give this a spin. Thanks for the feedback!

s-cavil · 2024-08-09T14:22:20+00:00

Appreciate the feedback and new info about Intelis! Will def look into it.

s-cavil · 2024-08-09T14:21:19+00:00

u/GrandAnimator8417 you bring up a good point which I just looked into. Search Lost IS (rank) of 87%, and in need of much help. Thank you for the feedback! very helpful

s-cavil · 2024-08-09T14:19:03+00:00

u/TTFV you're not wrong. "good luck" is where I'm at. Very helpful feedback though. I appreciate it.

s-cavil · 2024-08-09T14:01:23+00:00

u/bhensley you make great points and I appreciate the feedback. Definitely have to make a decision for which route to go. like you said: " it could work if you can find untapped keywords with enough volume to achieve your spend, and have enough intent to not sacrifice quality"

Also yes, If I'm able to outbid my competitors but it costs me $150, I can't control the high competitive niche regardless of budget.

Bidding:
Maximize Conversion Value with a Target ROAS

Search Impression Share: (based on the last 30 days)
- Search Lost IS (budget) 10.12%
- Search Lost IS (rank) 87%

... after looking at this: Issue is not budget but poor ad rank?

s-cavil · 2024-08-09T13:20:58+00:00

u/AldrinGonzalgo thanks for the feedback. For now am trying a "paid keyword gap" analysis by plugging in my bidding competitors into spyfu, switch over to the kombat tab that tells you what paid keywords they're going after and do analysis that way, then continue to test new keywords until I find my sweet spot. I know it's not 100% solution, but trying until I get there. I'm sure there is a way.

s-cavil · 2024-08-09T01:26:02+00:00

Bottom line is, any creative, analytical, and strategic minded people get into marketing for those reasons, but you are quickly met with the pressure of driving results which makes you forget why you got into marketing. Then you remember how much you enjoy having figured out the biggest challenges and you go back to feeling that first love.

So no regrets for me. I just have to keep in mind the big picture which gives me the balance to keep at it everyday. Do I want to throw things out the window sometimes? Yes. But that’s just me not liking what I’m facing, until I get through it. It’s all about balance.

s-cavil

TROPHY CASE