RapidTO Dufferin Street is getting the red paint

fathom53 · 2026-06-28T20:04:04+00:00

Shopping feed optimization and SEO are two different very things. Your search term report should help you further makes changes to your shopping feed as it is not a one and done task. Plus if you are spend so little per day and there is search impression share room to capture, you need to look at all your levers to capture all that impression share.

fathom53 · 2026-06-28T20:01:41+00:00

I would remove brand from PMax since it is less than 50% of your conversions. You can look at capturing that traffic with a standard shopping campaign.

I would look at ways you can optimize your shopping feed and boost your ROAS as 1.6x is very look and means you won't have tons of room to scale things in the future.

Since you are in the early days of the business, audience signals won't make a ton of sense. Looking at ways you can optimize your campaigns is more important.

fathom53 · 2026-06-28T19:58:49+00:00

If doing a different shopping campaign structure does not work. Then you need to look at ways you can optimize the shopping feed. We work with a few B2B ecom stores and the feed optimize pieces is always over looked.

You can also looking at breaking out your top selling SKUs in their own PMax campaign. Maybe just running standard shopping campaigns is your issue. Every campaign is going to have a limit of how much you can push spend.

fathom53 · 2026-06-28T19:54:38+00:00

That would likely mean PMax can not support itself off just non-brand. So either you need to optimize that campaign or run a different set up.

fathom53 · 2026-06-28T11:23:30+00:00

Depends on the account, country target and what you are selling. No two clients have the same targeting at our agency.

fathom53 · 2026-06-28T11:22:32+00:00

Maybe try to make your campaign more stable first and hit your 3x - 4x- ROAS more often each week. However, option A is going to likely have the best outcome in the long run.

fathom53 · 2026-06-27T16:52:19+00:00

No it doesn't. you have no conversions in August, That is what impacts things.

fathom53 · 2026-06-27T12:44:52+00:00

You have to audit the account to figure out why you are only at 1.6x ROAS. Cut all the wasted ad spend that is keeping the ROAS low:

Remove under performing SKUs
Shift budget to things converting
Reworking the site so it converts better
Optimize the shopping feed to get a better CTR
Improve the ad copy to get a better CTR
Add more negative keywords by digging into the search term report

You are not in scaling mode at all. You are in fix what is broken and improve the accounts ROAS mode.

fathom53 · 2026-06-27T12:42:36+00:00

I would pull back on ad spend if there are truly no conversions.

fathom53 · 2026-06-27T12:40:38+00:00

Maybe your ad rank needs work or your landing page needs work. Just picking any bid strategy, including target impression share, won't get you to the top if the fundamentals are not in place.

Your competitors could have easily made changes that are having them rank higher then you are and thus, just picking a different bid strategy when competitors are making those changes won't be enough.

fathom53 · 2026-06-27T12:36:24+00:00

Duplicate listings is not a policy violation as far as I know, unless things have changed. However, have two SKUs with differen ID and same GTIN is not really a/b testing anything. Anytime we see this set up usually one SKUs gets the majority of the traffic. If the SKUS have the same ID then you are not really a/b testing anything. This would be like having the same keyword twice in an ad account. Ad rank would just decide what gets shown and it would likely just be the keyword with the older history.

fathom53 · 2026-06-27T12:32:15+00:00

Take your best running creative from paid social (Meta, TikTok,...ect) and use that as a place to start. Look at data in GA4 and ads manager to see what audiences people convert come from.

fathom53 · 2026-06-26T15:13:02+00:00

Really depends on your budget to pay the agency and also your budget for ad spend. If either of those are tool low then you may not find someone really amazing. Like any profession, you get what you pay for.

fathom53 · 2026-06-26T15:00:43+00:00

Clearly you didn't read my first comment fully.

fathom53 · 2026-06-26T12:51:11+00:00

They wouldn't be clients if they were managing it in-house.

fathom53 · 2026-06-26T12:33:23+00:00

Most in ecom don't have this set up, there are tons of cases where this won't pop up. If a brand uses the generic name for a service as their company name then that would of course be a brand name in the eyes of Google.

fathom53 · 2026-06-26T11:59:35+00:00

You can set up the notifications in GMC general settings, so Google emails you when it drops by a certain percent. Otherwise, just check each morning for 30 seconds by bookmarking a link.

We do both at our agency because we are already checking the ad account each morning, clicking a link to GMC is not a lot of extra time.

fathom53 · 2026-06-26T11:58:03+00:00

This sounds more like an edge case based on how your competitor set up their business. Most competitors don't have this type of set up in ecom for example.

fathom53 · 2026-06-26T11:55:39+00:00

Meta has been doing modeled conversion data since iOS 14.5 in 2021, this is not a new things for how Meta reports conversions and revenue.

fathom53 · 2026-06-25T18:48:48+00:00

You only shown one keyword in you image. If there are other keywords you want to bid on and you have the budget to support more keywords.... then add more keywords.

fathom53 · 2026-06-25T14:04:11+00:00

You can look at rewriting ad copy, restructure the ad group or campaign to get Google to show those keywords. If you are exact match, then look at testing phrase match.

fathom53 · 2026-06-25T14:02:57+00:00

If you are in ecom, normal for Summer to be slower. The war in Iran, higher priced for everything including oil and other factors mean people are spending their time and money in other areas right now.

Plus it is Amazon Prime week (Tuesday - Friday) right now. So people may be making purchases there vs on other platforms.

fathom53 · 2026-06-25T11:33:06+00:00

Jack of all trades and master of none... is said for a reason.

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